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The Selling Software Algorithm
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The Test That Tells You If Anyone Will Actually Pay
Know whether you’ve found a painkiller customers will fund or a vitamin they’ll happily live without.
8 hrs ago
•
Chris Tottman
31
The 9-Step GTM System Every Founder Should Build Before They Scale
Nine steps, one living document so every new hire knows who to target, what to say, and why buyers care.
Oct 8
•
Chris Tottman
48
2
The AI Search Playbook That Gets Your Startup Recommended
How to make sure ChatGPT and Claude put you on the shortlist when buyers ask what to buy.
Oct 1
•
Chris Tottman
32
2
How to Turn Content Into Paying Customers: The 3-Pillar Playbook
What to publish, which buyers to target, and what to cut - so your content builds pipeline instead of just filling a calendar.
Sep 24
•
Chris Tottman
43
3
2
The 100 Accounts Your Sales Team Should Know by Name
Turn a forgotten target list into 100 priority accounts, 300 named buyers, and a sales team that knows exactly who to call next.
Sep 17
•
Chris Tottman
41
2
Why Your ICP Keeps Sending You the Wrong Customers
The one test that separates accounts that look like a fit from the customers who actually buy, renew and refer.
Sep 10
•
Chris Tottman
40
1
The Strategy Test Most Founders Never Run
The one-sentence test that reveals whether your strategy actually lives inside the business or only on a slide.
Sep 3
•
Chris Tottman
42
2
The Customers You Should Stop Selling To
How to separate the customers who can actually compound your growth from the ones quietly wasting your time.
Aug 27
•
Chris Tottman
35
1
Would Anyone Notice If Your Competitor Stole Your Homepage?
The 7-second test for finding out whether your software actually sounds different.
Aug 20
•
Chris Tottman
36
1
5
The Deal Behind the Deal
Why the person buying your software is rarely the person you're selling to.
Aug 13
•
Chris Tottman
49
Why Most Founders Are Solving the Wrong Pain Entirely
The pain you think you solve and the pain that actually closes deals are rarely the same thing — here's how to find the one that is.
Aug 6
•
Chris Tottman
53
2
6
Investors Don't Care About Your ICP. They Care About This Instead.
The framework behind repeatable enterprise growth.
Jul 30
•
Chris Tottman
65
2
1
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