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The Selling Software Algorithm
The Customers You Should Stop Selling To
How to separate the customers who can actually compound your growth from the ones quietly wasting your time.
Aug 27
•
Chris Tottman
32
1
Would Anyone Notice If Your Competitor Stole Your Homepage?
The 7-second test for finding out whether your software actually sounds different.
Aug 20
•
Chris Tottman
35
1
5
The Deal Behind the Deal
Why the person buying your software is rarely the person you're selling to.
Aug 13
•
Chris Tottman
48
Why Most Founders Are Solving the Wrong Pain Entirely
The pain you think you solve and the pain that actually closes deals are rarely the same thing — here's how to find the one that is.
Aug 6
•
Chris Tottman
52
2
6
Investors Don't Care About Your ICP. They Care About This Instead.
The framework behind repeatable enterprise growth.
Jul 30
•
Chris Tottman
65
2
1
How to Find and Win the Economic Buyer in B2B Software Sales
Learn how to identify the Economic Buyer, avoid the Champion trap, run discovery like a diagnosis, and win the only yes that matters in B2B software…
Jul 23
•
Chris Tottman
66
6
7
The Counterintuitive Sales Strategy That Doubled This Startup's Revenue
The fastest way to reach more customers is usually to stop trying to reach everyone.
Jul 16
•
Chris Tottman
58
2
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