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Neural Foundry's avatar

The journey wizard concept for converting ICPs is spot on because most companies are still dumping generic content when people actually need a clear path through their specific problem. I've seen this play out a ton where even solid product teams blame ad spend when the real issue is they're trying to educate buyers instead of just removing friction from their existing intent. The difference between guiding someone who already gets it vs trying to convince someone who doesn't is basically the whole game.

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