The Founders Corner®

The Founders Corner®

Stop Sending Boring Investor Updates — Do This Instead

The art of crafting investor updates that investors actually read and act on.

Chris Tottman's avatar
Chris Tottman
Oct 01, 2025
∙ Paid

If you’ve ever written an investor update and thought, “Does anyone actually read this?” - you’re not alone.

Most founders treat updates like a compliance exercise. Numbers dumped into a Google Doc. Some vague commentary. A perfunctory “let us know if you can help.” Then off it goes into the ether.

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But when you nail investor reporting, the tone changes. Updates stop feeling like admin and start becoming leverage. Investors forward your notes to other operators. They reply with intros you need. They begin to see you as a founder in control of the journey, not just a passenger reporting turbulence.

The difference is not the numbers themselves; it’s how you tell the story around them.


Table of Contents

  • Why Investor Updates Matter More Than You Think

  • The Anatomy of an Update That Works

    1. The Opening Line

    2. The Metrics

    3. The Narrative

    4. The Asks

    5. The Outlook

  • 🧠 Founder Wisdom: A BrainDump on Investor Updates

  • What to Leave Out

  • Why This Matters

  • Founder OS: The Two-Question Test

  • 🚀 Closing Thought: Turning Reports into Allies


Why Investor Updates Matter More Than You Think

An investor update is not about compliance. It’s about trust and alignment.

Think about it from their perspective: your investors might have stakes in ten, twenty, or even fifty companies. They don’t wake up thinking about you; they wake up thinking about their fund.

Your update is your chance to put your company back on their radar, to remind them why they invested, and to give them a way to be useful. Done right, it transforms capital providers into active allies.

And selfishly, it sharpens your own thinking. The act of distilling a messy month into a clear story forces discipline: What truly mattered? What’s noise? Where are we heading?

High-quality investor update dashboard showing cash in bank, burn rate, expenses, solvency, debtors, and cash runway — example of clear financial reporting that builds investor trust.
An investor update dashboard with key metrics like cash runway, burn rate, and expenses. Clear reporting builds trust and keeps investors aligned with the company’s journey.

At this point, most founders ask the same question: what does a good update actually look like in practice?

The structure, cadence, and framing I use is the same operating system I’ve seen work across boards, angel syndicates, and institutional funds. It’s not a template, it’s a way of thinking about updates as leverage, not reporting.

I’ve shared the full Investor Update OS with the community for founders who want to implement this without reinventing it.

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