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Ankur Gupta's avatar

Good details there. In fact, my own recent long expansion covers he NA <> EU dynamics for founders to keep in mind on these lines. Which I expand in more details here - https://ankurashokg.substack.com/p/the-global-expansion-imperative

1. Market Fragmentation Reality

2. Regulatory Landscape & Data Governance

3. Team Structure, Regional Expertise & Talent Management

4. Value Proposition Translation

5. Deep Localization Requirements

6. Extended Decision-Making Cycles

7. Multi-Dimensional Pricing Strategy

8. Partner Ecosystem Dependencies

9. Regionalized Marketing Channel Mix

10. Distinctive Customer Advocacy Dynamics

11. And no UK is not EU ;)

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Chris Tottman's avatar

Thanks for the upgrade 🌟 I'll check out your content for sure 😀

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Ankur Gupta's avatar

Thanks, Chris. Look forward to hearing your comments/feedback, then :)

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