A founder’s guide to the essential benchmarks — CAC payback, retention, efficiency and growth — that determine whether investors see your business as fundable.
Terrifc articulation of how fundability has shifted from narrative to numbers. The CAC payback threshhold framing is especialy powerful because it cuts thru the usual 'hypergrowth' fog and exposes what actually matters: how soon your acquistion engines become self funding. It also sidesteps the trap of celebrating vanity metrics like MRR growth without looking at whether you're burning faster than you're earning.
I fully agree. Clear metrics for SAAS. It only leaves the question open: how to improve your metrics, because no one has all of them at the max.
Take revenue growth. In order to achieve it, you have to invest in marketing, perhaps setting up local support teams. In which countries are you going to do this, and where not? That depends on the market (size) and your competition.
I strongly believe in making a country-by-country growth plan, perhaps first for just a few countries.
Terrifc articulation of how fundability has shifted from narrative to numbers. The CAC payback threshhold framing is especialy powerful because it cuts thru the usual 'hypergrowth' fog and exposes what actually matters: how soon your acquistion engines become self funding. It also sidesteps the trap of celebrating vanity metrics like MRR growth without looking at whether you're burning faster than you're earning.
Investors prioritise risk management before they look at revenues.
Revenue growth becomes meaningful when a transferable value is created.
I fully agree. Clear metrics for SAAS. It only leaves the question open: how to improve your metrics, because no one has all of them at the max.
Take revenue growth. In order to achieve it, you have to invest in marketing, perhaps setting up local support teams. In which countries are you going to do this, and where not? That depends on the market (size) and your competition.
I strongly believe in making a country-by-country growth plan, perhaps first for just a few countries.