11 Comments
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Daniel Ionescu's avatar

I love how you defined here the evolution of each key role, especially for founders. But do you have any tips on when this evolution becomes necessary? Is it after a certain raise, revenue marker, or head count?

Chris Tottman's avatar

No. I tend to focus on what someone is predisposed to be great at and then use smart hiring and team combinations to make up for their weaknesses ie like putting a puzzle together. Some people can't scale as the complexity scales and need to move internally or out but the best and smartest people can and do rapidly evolve as the challenges mount with scale

Daryna Karuna's avatar

Chris, this really resonated!

Loved this piece 👏 It’s a sharp reminder that clarity of roles beats prestige of titles every time!

Titles and polished C-suite labels have become so decorative lately that they often hide the only thing that actually matters: the functional model behind the role. When structure is defined by naming conventions instead of operational logic, alignment becomes theater rather than execution.

I recently explored this from a different angle using a historical model in my article on Sicily as a management field guide. Instead of modern titles, roles were defined like on a ship: captain, navigator, boatswain, first mate. No ambiguity, no ego inflation, just function and responsibility. When you map leadership that way, you immediately see where breakdowns actually come from.

https://darynakaruna.substack.com/p/sicily-as-a-management-field-guide

Chris Tottman's avatar

OMG! So right and I owe you a response on Whatsapp. Let me get to that. It's Mrs Ts birthday week and she's keeping me busy 🥂

Daryna Karuna's avatar

I totally understand you & Mrs Ts )) happy birthday 🎂

Chris Tottman's avatar

Thanks. She's milking all the attention

Ali Khalid's avatar

Nicely put.

Chris Tottman's avatar

Thanks 🥳

Richard Blundell's avatar

Excellent work guys - invaluable

Chris Tottman's avatar

Thanks Richard - you're an inspiration 🥳

David Schmidt's avatar

The point about hiring a CFO too late is one I've seen play out more times than I can count. Finance gets treated as bookkeeping until the runway gets short, and by then the options are usually worse.