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Hugo Rauch's avatar

Nice one!

Susan | Angel Investor's avatar

Angel investor here.

A lot of this advice assumes Series A is slow because founders are doing the wrong things. In reality, it’s slow because the bar moved and capital became far more consensus-driven.

You can pitch the “right” investors, have clean growth loops, solid GTM, and still stall if your category lacks momentum or if no fund wants to stick their neck out first. Series A today is less about craft and more about timing, herd behaviour, and who is willing to lead without cover.

Founders often blame execution when the real blocker is that the market hasn’t decided it cares yet.

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