Love the framing on sequencing, but I think there’s a middle path worth highlighting. A solid onboarding flow doesn’t have to be months of over-engineering. It can be simple, fast, and still deliver an early win that locks in value. That first moment of success isn’t a distraction from distribution velocity; it can actually amplify it, because people share and stick with products that click quickly. Speed matters, but so does making sure the speed leads somewhere sticky.
Sometimes, flooding the market matters more than keeping every customer. Winning the land grab now creates the scale to fix retention later. Distribution in emerging categories has always been about survival.
Love the framing on sequencing, but I think there’s a middle path worth highlighting. A solid onboarding flow doesn’t have to be months of over-engineering. It can be simple, fast, and still deliver an early win that locks in value. That first moment of success isn’t a distraction from distribution velocity; it can actually amplify it, because people share and stick with products that click quickly. Speed matters, but so does making sure the speed leads somewhere sticky.
Sometimes, flooding the market matters more than keeping every customer. Winning the land grab now creates the scale to fix retention later. Distribution in emerging categories has always been about survival.
“Are you playing the right game at the right time” is such a pertinent question. Enjoyed this one Chris.