The Case Studies and "Big Mistakes" alone are extremely valuable.
The only callout I'd have would be on Step 2, Pre-Build Research.
It's easy for new founders to ask binary questions.
Staying in generative, story-based interviewing ("Tell me about a time when you tried to do X....") helps stay away from the leading solution space and get a better understanding of the problem space. I wrote an article about the importance of this approach in understanding & better serving customers.
Most sales, marketing & product peoples issues are what I term "Premature Articulation" where they evangelize about the product they're so proud of vs asking deeper level questions to get to the real nub of the personas/buyers issues. And I mean - meaningful issues ie that generate real action 💲
(6.5) Assume you're wrong and validate relentlessly. Probably 9 out of 10 ideas we have are wrong. Most of the time, validation is, indeed, invalidation.
As a bonus, frequent (in)validation creates options to give up early, save the resources for a pivot or another idea.
Such a great, comprehensive deep-dive, Chris
The Case Studies and "Big Mistakes" alone are extremely valuable.
The only callout I'd have would be on Step 2, Pre-Build Research.
It's easy for new founders to ask binary questions.
Staying in generative, story-based interviewing ("Tell me about a time when you tried to do X....") helps stay away from the leading solution space and get a better understanding of the problem space. I wrote an article about the importance of this approach in understanding & better serving customers.
Most sales, marketing & product peoples issues are what I term "Premature Articulation" where they evangelize about the product they're so proud of vs asking deeper level questions to get to the real nub of the personas/buyers issues. And I mean - meaningful issues ie that generate real action 💲
And that’s the whole point of Discovery, right?
Testing to see if it’s a real problem a certain someone needs solving
And is willing and able to pay to solve it.
Testing the assumptions underlying purchase intent is the “Holy Grail” for me.
Alberto Savoia wrote about ways to test this in his book “The Right It.”
Exactly - with his pre-totyping step & methodology. Which I've also written about. It's a good book 📖
I would add:
(6.5) Assume you're wrong and validate relentlessly. Probably 9 out of 10 ideas we have are wrong. Most of the time, validation is, indeed, invalidation.
As a bonus, frequent (in)validation creates options to give up early, save the resources for a pivot or another idea.
Great advice 🌟 thanks for sharing your wisdom 🌞
Great respurce
invaluable!
So glad you like it. It's part of a complete series inspired by the Book I have coming out in a couple of weeks 🌟 stay tuned