Excellent post! For someone like me who has done a 'reverse career journey' - going from large corporates to scale-ups and startups, what comes to mind is that there might be an opportunity for newer ventures to start thinking early about what will be required in future growth stages and then build & solve for such challenges from the outset in order to scale faster.
I'm not a B2C Founder or Investor BUT I suspect from Day 1 and the cost of acquisition per consumer has to be so small the brand and value prop is doing so much of the work. Jonathan writes brilliantly about brands - check him out - https://www.linkedin.com/in/jonathankeeling?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
Excellent post! For someone like me who has done a 'reverse career journey' - going from large corporates to scale-ups and startups, what comes to mind is that there might be an opportunity for newer ventures to start thinking early about what will be required in future growth stages and then build & solve for such challenges from the outset in order to scale faster.
I use a start up version of the 3 Horizon Model. 70%, 20% & 10% of a resources split between the 1st, 2nd & 3rd horizon
Do insightful!
This is great, thanks so much Chris. At what stage does a solid brand and its positioning become important, especially for B2C?
See my reply above re JK ✨