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QUASAR's avatar

It feels like the industry confused the most photographable customer with the whole market.

The beach laptop image is easy to sell, but it misses the person who wants something less aesthetic and more real:

a proper desk, healthcare clarity, stable housing, school options, legal certainty, and a place that could actually become part of their life.

That is the deeper marketing miss here.

They are still selling escape.

But a lot of grown-up nomads are buying design — a better architecture for work, family, place, and responsibility.

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