Pricing really can feel like wrestling fog, can’t it? There’s the cold, hard maths on one side, and the slippery human psychology on the other. I’ve seen so many founders either give away too much for too little or price themselves into oblivion.
In my LinkedIn training sessions, I often advise service providers to test prices just like they would test content — small experiments, quick feedback, clear metrics. (For example: run two LinkedIn campaigns with slightly different offers and track lead quality and conversion before rolling it out fully.)
AB testing is a solid tactic. There is always loads of money on the table if people stop selling and start asking deeper level questions of the ICP customers 🧐
Great read! Think you’re spot on in terms of sequence.
I would advice starting with setting an aspirational contract size, that way you’ll automatically include future expansion.
If I may be critical: it’s still a bit heavy feature-oriented. You nail it when you say start with value, but then later on you put a lot of emphasis on features again.
I’d start with the value and business case and then figure out which functionality impacts / enables that value.
I'm also considering writing about SaaS subscription pricing next week, there have been way too many questions on this topic lately.
Check out Andreas who's our pricing expert at Notion - https://www.monetisationmatters.com/ - lots of inspiration there
I’ll take a good look. Thanks for the inspiration 🥰
Lemme know if you want some inspiration!
Pricing really can feel like wrestling fog, can’t it? There’s the cold, hard maths on one side, and the slippery human psychology on the other. I’ve seen so many founders either give away too much for too little or price themselves into oblivion.
In my LinkedIn training sessions, I often advise service providers to test prices just like they would test content — small experiments, quick feedback, clear metrics. (For example: run two LinkedIn campaigns with slightly different offers and track lead quality and conversion before rolling it out fully.)
AB testing is a solid tactic. There is always loads of money on the table if people stop selling and start asking deeper level questions of the ICP customers 🧐
Best analysis I’ve seen to date on pricing!
Wow. Too kind. Loads more in my feed and articles for you to lean on ✨
Great read! Think you’re spot on in terms of sequence.
I would advice starting with setting an aspirational contract size, that way you’ll automatically include future expansion.
If I may be critical: it’s still a bit heavy feature-oriented. You nail it when you say start with value, but then later on you put a lot of emphasis on features again.
I’d start with the value and business case and then figure out which functionality impacts / enables that value.
But overall great read!
Brilliant points, well made ✨ thanks for sharing your thoughts and experience 🌟
No, thank you for the article. Pricing and packaging is a beast. Anyone willing to burn their hands on it is adding real value!