"As the founder, you’re the most credible person to sell what you’ve built."
You are also, by far, the most biased.
As much as the zeal will convince some—and thus, it is a clear advantage in sales—it often leads founders to go all too far with an idea that doesn't work.
In sales and in product development alike, there's a role for a critical point of view coming from someone who's not in love with the idea. I don't say it automatically has to be an external salesperson—far from that. There's just a need for someone to fill this shoe.
That is, given that we want to increase a startup's odds of succeeding.
Thank you! I needed this...
Keep the faith. DM me if you need support - I've got loads of resources
Great article, and thanks for the shoutout of my newsletter mrrunlocked.com
Just a phenomenal resources. Happy to collaborate anytime 🌟
"As the founder, you’re the most credible person to sell what you’ve built."
You are also, by far, the most biased.
As much as the zeal will convince some—and thus, it is a clear advantage in sales—it often leads founders to go all too far with an idea that doesn't work.
In sales and in product development alike, there's a role for a critical point of view coming from someone who's not in love with the idea. I don't say it automatically has to be an external salesperson—far from that. There's just a need for someone to fill this shoe.
That is, given that we want to increase a startup's odds of succeeding.