13 Comments
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Sharyph's avatar

Incredibly valuable, focusing on distribution and defining a clear value metric early on is essential.

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Chris Tottman's avatar

Very true. Thanks for sharing Sharyph ✨

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Melanie Goodman's avatar

Brilliant breakdown of pricing as a growth engine, not a one-off task. The part about choosing just one entry model is such an overlooked gem. Too many early-stage teams try to hedge and end up with a funnel that confuses everyone. Chris, when you're advising founders, how do you help them avoid overcomplicating pricing in those early chaotic months?

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Chris Tottman's avatar

Keep repeating that its best to start simple and then slowly add sophistication as you understand the value drivers and the users. Starting with complicated is an unnecessary and dangerous move 😳

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Joel Salinas's avatar

I spoke in a conference yesterday on metrics yesterday! This is so close to my presentation haha.

No metrics is foolish, you move by gut feeling. Too many metrics become noise, but the right metrics truly work like a compass to whatever your north is. Great piece

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Chris Tottman's avatar

Thanks Joel - how weird we were on the same wavelength!

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Sam Illingworth's avatar

Excellent article team, thank you. And thank you for framing this in both the data and lived experiences of a wide range of companies. 🙏

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Chris Tottman's avatar

My pleasure. I appreciate the feedback, truly 🌟

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Naviro's avatar

great read thanks for sharing. looking to connect with people in a similar position!

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Chris Tottman's avatar

I publish 3x per week for founders - so looks like we're connected!

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Naviro's avatar

fantastic !!

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Hodman Murad's avatar

Framing pricing around a 'distribution first' model and a core value metric helps turn what might seem like a vague challenge into a clear, organized, and practical framework, making it easier to understand and work with.

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Chris Tottman's avatar

You've nailed it. Thanks for sharing your wisdom 🌟

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